Smell and Motivation

Chocolate has been shown to influence browsing and purchasing decisions of bookstore patrons. Marketing teams use scent to direct behaviors and decisions of shoppers.

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How to Use Anti Bad Mood Aromatherapy Room Sprays.

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Beth Greer On How Household Chemicals Impact Kids' Health

 

 

I came across this article on Huffington Post and thought I'd share. Beth Greer, the author of Super Natural Home, explains how chemicals hidden in everyday products can impact our health. I shared a piece with you about BPA and phthalates a few months ago, and Greer's article highlights many of the same issues. I frequently share articles like this one because I believe there are very real risks inherent in scented products - some of which may have contributed to my own health challenges over the years. It is certainly one reason that I make a series of natural products to freshen the air:

Beth Greer: Boys with Boobs: Hidden Chemicals Fed to Kids Can Impact Their Health.

Chemicals in the everyday products we use in our homes may be negatively affecting our hormones, says a newly-released study by WHO, the World Health Organization. The study, titled "State of the Science of Endocrine Disrupting Chemicals," says pesticides, plasticizers and product additives contain endocrine-disrupting chemicals (EDCs). They act like synthetic hormones, throwing off the body's natural hormonal system. A hormone is a chemical messenger produced in the glands in our endocrine system and released in our blood and affects everything from mood to metabolism.

One of the chemicals investigated in the study is BPA, or bisphenol A, which mimics estrogen if it's introduced into your body. It can get there by leaching out of hard plastic bottles, especially if they are heated (in microwave ovens or dishwashers) or exposed to acidic solutions (tomato sauce). BPA is also found in plastic reusable food containers, canned soup, soda cans, and cash register and ATM receipts.

Frederick vom Saal, a biology professor at the University of Missouri-Columbia and one of the leading BPA researchers in the country, says that in studies of laboratory animals BPA changes play behavior, weakens gender differences, decreases sperm count, stimulates prostate cancer and causes ADHD symptoms.

BPA Is Also Making Us Fat

A study of nearly 3,000 children and teens in the September 2012 issue of the Journal of the American Medical Association found a significant association between levels of BPA in kids' urine and obesity. The report said that kids with the highest levels of BPA in their urine were over 2.5 times more likely to be obese compared to those with low levels of the chemical.

BPA might also be responsible for another disturbing effect. "I saw lots of 10- and 11-year-old boys with breasts," said Michelle Perro, M.D., during an interview, referring to what she observed while on a recent beach vacation. "I also am seeing a number of them in my office, and I'm convinced it's partially due to BPA in plastic that's acting as an endocrine disruptor," said Dr. Perro, a Marin County, Calif. pediatrician who's been practicing medicine for 30 years.

Kids Are at Risk

Children are exposed especially from eating canned foods. In a new report by the Breast Cancer Fund, dangerous levels were found in a wide variety of canned foods specifically marketed towards kids. Some of the highest levels were found in Campbell's Disney Princess and Toy Story soups as well as from "healthy" companies like Annie's Homegrown and Earth's Best Organic.

BPA Is Everywhere and Inside Almost Everyone

We are repeatedly being exposed to BPA on a daily basis and it's showing up in our bodies. Nearly 93 percent of people aged 6 or older had detectable levels of BPA in their urine, according to a 2003-2004 National Health and Nutrition Examination survey. The Environmental Working Group (EWG) also found BPA in umbilical cord blood, indicating that this chemical starts polluting babies in the womb. Infants then are exposed to BPA from their formula cans, baby bottles, sippy cups and mother's milk (if the nursing mom eats canned foods).

Toxic Shell Game

Last year the FDA finally banned BPA from baby bottles and sippy cups, but in some instances BPA is being replaced with BPS, which lacks scientific research. "When they replace BPA with chemicals that are less well known and less well studied it's simply a toxic shell game," said Michael Green, executive director of the Center for Environmental Health (CEH) in Oakland, Calif., during a recent interview. "They don't know the health impacts of these new chemicals and in my opinion, they don't want to know the health impacts, because if they know, they may have some liability or responsibility," he added. According to Green, the solution is to create and enforce new regulations on toxic chemicals. "We need to change the rules that govern what chemical companies can and cannot use in products, especially those designed for small children to put in their mouths."

Things You Can Do to Drastically Cut Down on BPA Exposure

  • Limit canned foods.* If you do eat from cans, seek out companies that claim not to use BPA. These include Trader Joe's, Eden Foods, Westbrook Farms and Bionaturae.
  • Choose foods in glass jars whenever possible.
  • Opt for fresh or frozen food. Every can you pass up means less BPA in your body.
  • If you use infant formula, choose the powdered variety in non-steel cans.
  • Give your baby breast milk (Check out Honeysuckle breast milk storage bags, which are BPA-free.
  • Replace plastic baby bottles with glass bottles.
  • Stop using plastic food containers in the microwave -- heat it in glass instead.
  • Deny receipts whenever possible.


*Note: BPA levels in different canned foods varies wildly, but a study recently published in the Journal of the American Medical Association detected shocking levels. The levels of BPA in participants skyrocketed 1,000 percent after eating a can of Progresso soup. Dangerously high levels have also been detected in popular brands of kids' canned foods.

For More Information on BPA Safety

Breast Cancer Fund, CEH, CHE, EWG


Beth Greer, Super Natural Mom®, is author of the bestseller "Super Natural Home," endorsed by Deepak Chopra and Ralph Nader. She's former President of The Learning Annex, and an environmental health advocate who eliminated a sizable tumor in her chest without drugs or surgery. Beth is also an inspiring speaker and popular media guest having appeared on CNN, ABC and NBC. She designs Working Healthy corporate wellness programs and personalized in-home detox audits nationwide. www.BethGreer.com


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I never have been a very good Secret Santa.

 

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Phthalates, Synthetic Fragrance, Cosmetics, and Hormone Problems

 

 

I rabbit on about the dangers of synthetic fragrances but my friends just smile and nod. In all honesty, they probably decided I was crazy years before I started this anti-bad-mood spray company. My guess is that whenever my anti-phthalate argument kicks in at the dinner table they just tune me out and start thinking about their personal lives. Or maybe that's just my sister. I don't know. 

Anyway. The facts are these:

Phthalates are chemicals used in cosmetics, air fresheners, laundry detergent, dryer sheets, and perfumes to make fragrances last longer. Two common phthalates are DBP (di-n-butyle phthalate) and DEHP (di[2-ethylhexyl] phthalate).

In tests on lab rats, certain phthalates have been linked to an anti-testosterone effect, specifically testicular "changes," liver problems, and cancer. A study of 319 mother-and-child pairs from Columbia University Mailman School of Public Health showed a link between higher phthalate exposure in utero and slower development in children. 

In an interview for The Environment Report, study director Robin Whyatt stated, "Three of the phthalates were significantly associated with behavioral disorders, or behavioral problems: anxious, depressed behaviors, emotionally reactive behaviors, withdrawn behavior.” The study also noted a link between the presence of phthalates in the mothers' urine and motor problems in children. The study controlled for a long list of other factors, including smoke, lead, pesticides, and other common chemicals found in our every-day environment.

The European Union bans DBP and DEHP, along with a third phthalate, BBP. The US Environmental Protection Agency has placed both DBP and DEHP on a list of chemicals that may be hazardous to humans.The problem is that manufacturers of cosmetics and synthetic fragrances aren't required to disclose ingredients on the label. You'll simply see "fragrance" on the list without being able to determine whether the phthalates were added to the product.

Now, obviously, I make my own air fresheners out of totally natural, good-smelling essential oils and sell them on the interwebs for anyone who'd like to give them a try. Sometimes, people tell me that they don't want to try spray my products in shared spaces and I don't say anything, but I'm thinking..."You have no idea how many harmful chemicals are part of your every-day world. A little pink grapefruit essential oil might be the best thing that ever happens to you."

But I don't say that. I just politely nod and smile and respect their decision. But a fifteen-year study from Columbia University is good enough evidence for me. I don't need my toddler to grow man boobs to convince me not to use fabric softener, ok? My towels smell like towels, not Jamaican Kiwi-Vanilla Shazam! And I'm just fine with that.

H. 

 

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Best Beauty Products for the High Maintenance Babe.

 

 Marcus Monson, Lead Makeup Artist for Guerlain.


When people ask me how and why I started this anti-bad-mood spray business, I have to chuckle. If they knew me well, they'd know that my bathroom has a kind of world domination in cosmetic terms. I. have. everything. I've. tried. everything. I know the lead makeup artist for every cosmetic house in this great nation. And I am not lying about that. (My makeup artist of choice is Guerlain's Marcus Monson.) I probably have $18,000 worth of perfume on my shelf. I'm not proud of that, necessarily, I'm just telling it like it is. I put together a visual list of the products I use on Pinterest. This is just a list of the stuff I use every day - not an inventory of everything in my beauty arsenal. 

Like many women, perhaps more than most, I believe that cosmetics - liberally applied - will lead to a dramatic life transformation. It's not exactly vanity. More of throw-your-hands-up-well-at-the-very-least-you'll-stumble-through-your-miserable-little-life-looking "put together"-sort-of-thing. A belief in the possibilities being sold across the counter. A solution to every problem. Or, at minimum, an everyday enjoyment of some nicely scented stuff.

My first makeup artist was Gary at Charles Ifergan in Chicago.   The gay Carmindy of his time, Gary knew what he was doing and he made me not only look, but feel beautiful. He provided me with a take-home Xerox copy of a face, with all the colors brushed right on. A kind of road map to beauty. Though I don't wear the "face" anymore, I still have all the relevant cosmetics (and the map) in my drawer. I can't bear to throw it away the memory of what beautiful felt like.

The origins of this life approach can be traced back to my youth. By 7th grade, I was spending my entire weekly allowance at Walgreen's on Noxema and nail polish, trying to sneak into the house without my "not even lip gloss until you're in 8th grade" mother hearing the crinkle of the paper bag in my hands.

You know what I'm talking about. That internal, teenage feeling of hideous-ness that has relatively little to do with how you actually look on the outside. Where does that come from? One day, you're happy enough and the next the inner troll just appears - whispering comments in your ear as you cross the lunch room: that boy will never love you; if you just had the right jeans with a Goody comb in your back pocket things might be different.

And, just often enough, hair, makeup and clothing does change life on the inside. Ask any fan of TLC's What Not to Wear. The most dramatic transformations are those we watch happening on the inside - the TV client looks in the mirror and usually, for the first time in a long time, sees their own worth. A person worthy of being taken care of, a body and a spirit that has been given permission. A person that deserves time, care, and respect. Maybe a stronger person doesn't need to wear makeup to feel all of that. But that person wouldn't be me. 

Tell me about your experiences with (or without) makeup.

--Heidi Rettig, CEO

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New Labels.

Over the next few days, we'll be working on uploading photos of the new labels to the shop's website. The new labels include the funny descriptions from the website - a request from 100 percent of our customers! Here's a preview of the new labels from front and back:


 



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Life Stinks: You Can Do Something About It.

 Apathy anti-bad-mood spray smells like fresh-peeled pink grapefruit.

 

People smell, and that’s not so out-of-the ordinary. And neither is chronic, day-to-day misery. What’s unusual is when people – either smelly people or miserable people – actually make an effort to do something about it.

In an email to HR Products’ headquarters, Heather A. explains how much she hates her life:

“Things at my work are going to hell in a hand basket. The only thing keeping me sane is the sprays. My co-worker says that that I look like a ‘huffer’ when she catches me in my office sniffing all the room sprays.”

“She doesn’t smell,” says Heidi Rettig, CEO of antibadmoodsprays.com. “At least I don’t think so, because we’ve never actually met, but her life is obviously completely miserable because she bought all four of my mood-lifting sprays.

Heather A. bought a bottle of Apathy and then ordered the other three scents just hours after receiving her first delivery.

“Okay. I’m hooked. I hate you. I just got my box delivered, and now I’m ordering again. I’m spraying this sh*t on me and everyone that comes in my office. And my home. Ahhh … now I can function. Thank you for making my life bearable.”

How does HR Products feel about that? Heidi Rettig replies, “We love Heather.”

 

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Mood Sprays on Refinery29.com

This was our first piece of press - and I love it. I had it made into a poster for my office. I started out thinking the anti-bad-mood sprays would be a cure for anger, apathy, sadness, and aggressive behavior at the office and at home. I love it when people have their own ideas about how to use it. This feature by Refinery29.com is perfect:

 

 



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BUY THREE GET ONE FREE + Free Shipping: Cyber Monday deal!



TODAY ONLY: Buy three aromatherapy mood sprays (your choice) and get one free*. 

The perfect office gift for your secret Santa; the natural antidote for bad smells in workplace restrooms, at home, or in the car. 

Apathy™; The Antidote for Ego; Passive and Aggressive™ aromatherapy mood sprays are spray-able essential oils. Each formula is custom blended to combat a specific kind of bad mood. The scent is subtle enough for use in shared spaces. 

*The purchase price will be refunded to your credit card when order is processed. 

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