As a young company, it's tough for me to distribute samples as aggressively as other companies. I have to pick and choose my giveaways with a close eye on the budget. My experience has been that freebies don't actually lead to sales. Sales translate into sales - that's what I've found. My paying customers come back for more, and it makes me very, very happy to know that they love the product and want more for themselves or as gifts for friends.
Knowing that freebies don't generate much income actually gives me freedom. I can pick and choose where to give at events that mean something to me. I'm so glad I decided to be part of the swag bags given away atVida Vegan Con 2013. I was unable to attend the conference and that was a little tough on me. I would have finally had the chance to meet up with Internet friendsNava Atlas,Isa Chandra Moskowitz, and all my vegan folks from Bend, Oregon (where I used to live.)
So I was quite touched to see the many posts on Instagram and Twitter of items in the swag bags. Flashes of mini mood sprays taped to my postcard (see me at 3 o'clock in the image from Lydia Grossov'satovegan.com'spost?!) going by made it all worth it. Love that.
It was so worth it to participate in this event, and I'm really glad I did the freebies for this year's swag bag. I'm definitely going to do it next year. AND, I'm going to attend!
Want to get a closer look at what was in the Vida Vegan Con 2013 swag bags? Freeheel VeganElisa has a great post that breaks down all the swag bag goodies by category - from food to personal care.